DDC Enterprise Limited ($DDC) announced it has acquired an additional 100 Bitcoin, bringing its total holdings to 1,988 BTC as the company continues to expand its corporate treasury strategy.

The purchase marks the fifth consecutive week of Bitcoin acquisitions for DDC, which said the transaction was executed following a recent pullback in BTC prices rather than as a response to short-term market moves.

The company reported an average cost basis of $85,756 per Bitcoin. The current price of bitcoin is roughly 21% lower than an $85,756 cost basis.

The company also disclosed a year-to-date BTC yield of 40%, alongside a metric of 0.055648 BTC held per 1,000 DDC shares.

“Our long-term execution framework is deliberately designed to be insensitive to day-to-day market sentiment,” said Norma Chu, Founder, Chairwoman, and Chief Executive Officer of DDC, adding that the firm applies oversight and guardrails to ensure each purchase aligns with a broader capital structure plan.

DDC said its treasury approach remains focused on disciplined execution, governance-led decision-making, and transparency in capital allocation, while maintaining its view of Bitcoin as a scarce asset that can support balance sheet diversification.

DDC’s aggressive bitcoin plans

The company operates primarily as a global Asian food platform and uses Bitcoin as a core reserve asset as part of its evolving financial strategy.

Back in May 2025, the company unveiled this shift in its treasury strategy, saying they would adopt bitcoin as a strategic reserve asset. 

In a shareholder letter at the time,Chu announced plans to accumulate 5,000 BTC within 36 months, beginning with an immediate purchase of 100 BTC and a short-term target of 500 BTC within six months. 

Chu framed bitcoin as a hedge against macroeconomic uncertainty and a long-term store of value. 

The announcement followed a strong financial year, with the company reporting $37.4 million in 2024 revenue, up 33% year over year.

By October 2025, DDC had significantly accelerated its bitcoin ambitions. The company announced a $124 million equity financing round, led by PAG Pegasus Fund and Mulana Investment Management, with CEO Chu personally investing $3 million. 

The raise, priced at a premium with a 180-day lock-up, was positioned as a vote of confidence in the aggressive treasury strategy.

At the time of writing, Bitcoin is trading at $67,000, struggling to find some footing as bears are in control.