The Smarter Web Company began trading on the Main Market of the London Stock Exchange today, marking a major milestone for the UK-based firm as it continues to position itself as Britain’s largest publicly listed bitcoin holder.

The company’s shares debuted under the ticker SWC at 43p. The uplisting follows the company’s initial public offering on the Aquis Exchange in April 2025, where it went on to become the UK’s best-performing equity that year.

Founded in 2009 by chief executive Andrew Webley, The Smarter Web Company began as a web design agency focused on building bespoke, mobile-friendly websites for small and medium-sized businesses. 

In 2025, the firm pivoted toward a bitcoin treasury strategy, deploying capital into bitcoin as what it describes as “digital capital” on its balance sheet.

Today, The Smarter Web Company holds 2,674 bitcoin, making it the largest UK public company by bitcoin holdings and the 29th largest globally among public firms. 

According to The Smarter Web Company, roughly £221 million of investor capital has been used to acquire bitcoin at an average price of just over $111,000 per coin.

Bitcoin was trading near $77,000 on Tuesday, down significantly from its peak above $120,000 last year.

Speaking at the London Stock Exchange opening ceremony, Webley said the Main Market listing represents the next stage in building a long-term British public company aligned with Bitcoin. “Moving to the Main Market of the London Stock Exchange marks the next significant milestone in that journey,” Webley said. “I am committed to building a British success story that contributes to the UK economy and demonstrates how bitcoin can be used as digital capital.”

Webley also reiterated his ambition for the company to enter the FTSE 250, potentially as early as the third quarterly rebalance of 2026, with longer-term aspirations to eventually reach the FTSE 100.

The United Kingdom’s version of Strategy 

The Smarter Web Company’s strategy has drawn comparisons to U.S.-based firm Strategy, which pioneered the corporate bitcoin treasury model. 

While a growing number of companies have since adopted similar approaches, Webley has argued that volatility is an inherent feature of the strategy rather than a flaw. 

Despite its recent decline from a peak market capitalization of over £1 billion, Webley recently said the company plans to continue accumulating bitcoin regardless of price. The firm spent about £220 million accumulating their bitcoin, while its shares have plunged about 95%. 

Webley argues the strategy is long-term, noting the company has increased its bitcoin holdings per share despite the downturn and plans to seek more institutional funding with a move to the London Stock Exchange’s main market.